The world is our own vision of the world: it is unique for each of us, our interpretation of it is based on our personal experiences and beliefs, our
feelings and sensibility. This applies particularly to artists since they
use this image to recreate the material world.
Their images aim to present not so much the material side of
it, but mostly the immaterial one, the side that
will provoke emotion and response from the viewers.
As a photographer, my mission is to provide a sort of “Platonic ideal” of each image: to show the subject as the architect or the designer originally envisioned it, using all the tools a photographer can dispose: point of view, angle, composition, and the most important: light.
Architects’s work lives by the images taken of it; these images alone,are what most people see and remember: for every person who visit a private house, there are maybe 10000 who only view it as a photo.
That’s why photography become so important for architect’s work, and for this reason an architectural photographer need create the best image for that particular building.
An architectural photo is basically geometry and volumes described by light, so composition and light are the most important element during the shooting: a good selection of the light in the moment of the photoshoot, a strong composition, and a careful postproduction, every aspect add deepness and feeling to the final image.
Interior photography has quiet similar approach to architectural photography concerning composition, light and technical skills, but aims for a different result: it is more focused on feeling and character of the space, rather then geometry and volumes. In this kind of photography, details are the key of a successful shooting. Adding features to a room to create a certain atmosphere, like some carefully placed cushions or a stack of newspapers can give interior photography some much needed character. It is really important to get a feel of t he space before shooting, and also working with a stylist in order to get the best set up for the space.
Still life photography
I’ve been working with design industry for many years, producing commercial images of any kind of product: clothes, accessories, furnitures, food and cars.
Working both natural and stylized images, using natural light or strobes in my studio, I always try to produce the finest still life photography for my clients.
and I’m also worldwide available for specific photographic assignments.
Lorenzo Vecchia – Architectural photographer